Snugs

Bringing made-for-you earphones to the masses

Snugs creates premium custom-fitted earphones.

The brand already had a solid following among audiophiles, but needed to make the leap to the mass market. We were tasked with coming up with a strategy and creative platform that would bring the brand to the masses.

We identified that Snugs would appeal most to people who have a problem with the fit of their existing earphones. The biggest promise we could make to these people was that Snugs earphones are as unique as you are.

Our creative platform, ‘Create your unique’, was a call to all the individuals of the world to reject standard and create their own sound, look and fit. For the launch film, we recruited some seriously talented dancers to demonstrate that Snugs stay in place – no matter what.

We’ve created a fresh look for the brand, which is being rolled out online and across all communications.

With more campaigns in the pipeline for 2018, this is just the beginning.

“Any CE/IT brand looking for an agency should put bbp top of the list. Their knowledge of the market and creativity within this space has enabled Snugs to achieve all our objectives and provided the foundations for our ongoing success.”

Paul Jobin, Founder – Snugs