Connecting a payments giant to small businesses
Over the last two years, we have been helping connect the No.1 payments processor in the UK to Britain’s army of small businesses.
With a perception of being primarily for big businesses, we set out to develop a strategy that would raise awareness of Worldpay by proving its relevance to small businesses.
Our campaigns have aimed to demonstrate that Worldpay genuinely understands the tough challenges SMEs are facing and can offer practical tools to help.
Our 2017 ATL campaign ‘Let’s make it pay’ has emphasised how Worldpay ensures SMEs see the rewards of all their hard work.
In partnership with The Guardian, we ran a competition asking business owners to tell us about their growth challenges.
The response was overwhelming. The target was 100 entries; we got 1,059.
Online campaign response rate of over
4 x the average
10 x over target
Financial Services Forum – Marketing Effectiveness Awards