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Industry 4.0 and its impact on marketing 5 min read If your boss, clients, mates or kids ask you about Industry 4.0, here are the key facts about why it’s…
Why hybrid working is better for all of us 4 min read Hybrid working should be better for our wellbeing and the economy, but what about our marketing efforts? At bbp, we’ll…
Staff promotion – Fliss now Associate Creative Director 2 min read The good news just keeps on rolling at bbp! Today, we couldn’t be more chuffed to announce that Felicity Bennett…
The power of customer advocacy and reviews 4 min read Are customer reviews part of your marketing strategy? If the answer is no, you ignore them at your peril. Some…
How and why rebrands fail 2 min read When companies look to rebrand, there’s a whole range of reasons why. They may be looking to market to new…
5 ways to drive cultural creativity 3 min read What are the best conditions to enable great creativity to flourish? I’ve drawn on my time in agencies, asked friends…
Has covid actually helped B2B marketing? 5 min read Short term no, mid-term yes, long term definitely. Let’s start with marketeers’ outlooks. Everyone had their budgets cut in 2020.…
What big businesses can learn from start-ups 4 min read Startups are the lucky ones, right? Fuelled by the passion of their founders, they don’t do death-by-committee thinking or play…
What do clients value most from their agencies? 4 min read It used to be a pretty straightforward one this; clients ‘make stuff’ and agencies ‘make ads to sell the client’s…
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