David and Goliath
The world is awash with rugby balls at the moment. I’ve never seen a car park queue like it at mini-rugby for my kids – never mind going to Twickenham. With Japan beating South Africa, the first week has brought what may be the biggest sporting surprise of all time, showing what true dedication, passion and belief can achieve.
Apply this to the business world and who knows where you can get to? Having that single-minded approach can often help smaller companies and startups achieve great success in taking on the big boys – and we certainly see it with a number of our clients.
Who will be our next Japan? Well, watch this space…