Making an impact on Instagram
When we began our bake-off, we had no idea that one of our creations would make such an impact on Instagram of all places! Nora Aschenbrenner, our brilliant artworker, created sixteen individually colour-matched Pantone cakes for us to enjoy. Our copywriter, Michelle, grabbed a photo of the gorgeous chocolate sponge cakes (with strawberry and vanilla filling) covered with Pantone colour icing, and put it on Instagram. The clue was in the copy though, and having tagged Pantone, the brand picked up on the photo and got in touch! At their request, we sent over a few more images of the delicious cakes, and they posted one themselves shortly afterwards.
What happened next was incredible. The number of Likes shot up hour after hour, and with the current number at 1,620 Likes and counting, it’s the third most popular image that Pantone has EVER posted. Needless to say, Nora’s rather proud of herself, and we’re all proud of her too.