Harnessing user-generated content (or UGC) is often seen as a B2C marketer’s game. But it can be valuable for B2B too. You might find happy customers spontaneously promoting your product or service through:
- Social media posts
Why take the time sourcing this content or even push your customers to make it? Well, aside from being affordable and adding depth and creativity to your marketing, there are plenty of reasons to leverage UGC. Here are four key ones:
1. Builds credibility and trust
Prospective customers place greater value on reviews and personal experiences. Sharing UGC brings an extra layer of authenticity and makes you appear trustworthy. If consumers see their peers recommending you, they’ll be more likely to try you out.
2. Generates free content
Creating new, engaging content constantly is time consuming. UGC lets you share something fresh and exciting that didn’t take you hours to make. It can also breathe new life into your marketing strategy; all you have to do is share it for great results.
3. Reinforces your customer bonds
UGC gives you another reason to interact with your customers. Communication is a major factor for building emotional engagement and turning customers into a supportive and loyal community of brand advocates.
4. Inspires engagement
People want more opportunities to share their own thoughts and opinions. If they see you engaging with their content and the content of others, you’ll likely inspire more participation in the future.
Want advice on encouraging your customers to produce UGC or tips on how to turn the piles of UGC you already have into strong results? Hit us up.