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ICS London
Making education personal for a leading international school
Challenge
ICS London is an International Baccalaureate school, ranking in the top 20% of UK schools. It looked to us to build on its brand by developing a concise, captivating value proposition and brand identity that would set it apart in a busy market.
Insight
Our planning work identified personalised learning as ICS London’s key differentiator, and we made this central to our brand identity through the creative platform: ‘Education, we make it personal’.
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Creative
We updated ICS London’s brand guidelines with a new tone of voice and refreshed look and feel to bring the creative platform to life. This included boilerplate messaging, copy samples, photography guidelines and much more.
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Impact
We’ve since applied this to develop a plethora of assets for ICS London to use online, within the school and at events, including pull-up banners,
posters, web banners and a range of other deliverables.
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“It was a real pleasure working with the bbp team on this project, and I truly believe it has helped ICS London find its niche in the market.
Stephen Richards
Director of Marketing and Admissions, ICS London