Creating a future-fit brand for a world-leading exchange

LINX is one of the world’s leading internet exchange points, and it’s run for the mutual benefit of its members.

Over time, the LINX brand had become layered and complex with its original not-for-profit ideals becoming lost. LINX wanted to re-engage with its staff, member base and partners in a way that would clearly articulate what the business does and what it believes in.

We took a ground-up approach to repositioning the brand, interviewing key stakeholders, members and partners to help us establish clear values for the new LINX brand architecture.

Our creative platform ‘Unite. Ignite.’ captured both the strong community aspects of the organisation as well as the idea that LINX is a proactive organisation that passionately protects members’ rights.

We gave the LINX brand a complete overhaul with a new look and feel and tone of voice that captured the spirit of the organisation.

We created an engaging brand book to help outline the brand vision and a set of launch assets that would get the member base to sit up and take notice.