Creating a partner program platform

We were briefed to help Sage define a proposition and creative platform to relaunch the Sage Partner Program. This platform had to work to engage resellers and ISVs, as well as Sage staff internally.

The idea also needed to work into the Sage brand platform of ‘Be Sage. Build On’.

Our idea, ‘Together we build’, provided Sage with an internal and external rallying cry to create engagement in the refreshed benefits of the Sage Partner Program.

‘Together we build’ works to reinforce the brand platform as well as provide a solid framework for consistent communications to partners.

The first test of the new platform was to create a campaign toolkit for Sage promoting its cloud solutions to partners.

‘The answer’s in Sage Cloud Solutions’ was our lead message to introduce the
many business benefits of selling Sage. The toolkit comprised of social media, online banners, a landing page, videos and an email campaign.