Worldpay – Global eCommerce
Promoting a world-class eCommerce offering to a global audience
We have been working with Worldpay’s global eCommerce team for over three years.
Our strategic partnership has delivered a number of successful campaigns and thought leadership pieces, helping the brand to promote its suite of products and services to a global audience.
We have recently produced a thought leadership piece, as well as campaign materials, on the subject of cybersecurity – a growing threat to businesses of all sizes.
‘Be prepared. Be protected.’ was our simple and strong message to make merchants aware of the importance of this issue. All the campaign content worked hard to engage as well as educate about this crucial business issue.
This year, we have been helping Worldpay create consistency across all their eCommerce touchpoints.
We created a unifying visual concept that could wrap the varied content of the eCommerce offering and also work with existing photography.
Coupled with refreshed messaging, we used an accent illustration style to express the added value that Worldpay can bring to eCommerce businesses.
We have successfully implemented this new look and feel across the entire eCommerce communication materials, including brochures and online assets.