Logitech

Converting the channel
to Logitech collaboration

Overview

A simple video call? Surely not. Over the years, there have been endless solutions offering an end to video conferencing pain.

Now Logitech has built Tap, a one-touch device that unifies all your conferencing tech – no matter what size your meeting space.

Strategy

Our job was to cut through the false claims and market this groundbreaking solution across EMEA and APAC.

Idea

Tap is one device that works with every size of meeting space. We wanted to dramatise that from the huddle room to the board room, Tap is the only device you’ll need.

Our creative line ‘Make every place a perfect video collaboration space’, provided the anchor for high-impact creative executions showing the Tap device as the centre-point to small, medium and large meeting spaces.

Activation

We rolled the campaign idea out as a toolkit for all the regional teams within EMEA and APAC.

This included digital banners, press, video and a microsite.

We also created a playbook to help the Logitech teams activate the campaign in their regions.

“Our long working partnership with bbp has created many great campaigns. The latest is a campaign for Tap, a touch controller for video conferencing, and yet again team bbp delivered. The high impact visuals made us stand out from the competition and the playbook was a huge help to our regional teams when implementing the campaign across EMEA and APAC. We thoroughly enjoyed working with bbp on this project and have many more in the pipeline.”

Anne-Marie McGarry
Marekting Manager, Logitech

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