NetApp Automotive

Reinforcing NetApp as a strategic cloud partner for the automotive industry


NetApp is a global leader in data storage. What many of its customers aren’t aware of, though, is that they also have a rich array of cloud and hybrid cloud services.


We needed to make existing and prospective businesses within the automotive vertical aware of the full capabilities of NetApp to act as a strategic partner in helping them build a robust data fabric.


Our value proposition of ‘Connecting your data to accelerate transformation’, directly addressed the challenge automotive businesses are facing – keeping pace with rapid change. 

We created bespoke messaging for key personas such as CIOs, Cloud Architects and Factory Managers, as well as a hard-hitting campaign that spoke to the broader data challenges for these businesses.


Our campaign was the first to use the updated NetApp brand. The witty, straight-talking language mixed with bright, impactful imagery makes it stand out from the typical tech-speak that dominates the industry. We created adverts, an EDM campaign and social posts – all driving to a campaign landing page.

“We’ve engaged with bbp on several projects and we find them strategic and responsive. We love their creativity and the fresh perspective they bring to our campaigns. They stick to their promises and deliver great work.”

Julie Gaudou
EMEA Snr. Marketing Manager, Verticals and Global Accounts

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