The Emirates Academy of Hospitality Management

Defining a brand story for
a one-of-a-kind university

Overview

Emirates Academy of Hospitality Management (EAHM) is a university based in Dubai that specialises in creating senior management-level candidates for the global hospitality industry.

It needed to build global awareness about the merits of studying in Dubai.

As the first university in the Middle East dedicated to hospitality, it gives students an experience they simply can’t get anywhere else.

Strategy

Dubai is a place that is quite literally built on hospitality. Today, it is setting a new standard in luxury hospitality and is at the forefront of industry innovations.

This insight drove our strategy of positioning EAHM as the glittering jewel at the centre of the new world of hospitality.

Idea

Our creative platform ‘Made in Dubai. Leading the world.’ is an open invitation to a new breed of adventurous student who is seeking out a different kind of hospitality education.

After all, what better place to learn to lead in hospitality than in a city that lives and breathes it?

Activation

We’ve helped EAHM to define its brand story, create a new look and feel and roll the new brand out across all of the communication touchpoints.

“bbp was engaged to help re-position the Emirates Academy of Hospitality Management (EAHM) in order for the university to stand out against competition and to build awareness of Dubai as a study destination. The brand project has been a success with our target audiences — we stand out in a sometimes-cluttered space and our customers are now wanting to play their part in the brand story. The creative platform pushes the norms in the education sector and we now offer compelling differentiators to use as a foundation to grow the business.”

Scott Noble
Director of Marketing, EAHM

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