Worldpay

Creating a voice for an
AI thought leader

Overview

Worldpay is a leading global Payment Services Provider (PSP).

And now, thanks to a merger, they have more data at their fingertips than any other PSP and some potentially market-leading AI capabilities. But without a platform to communicate this, bbp had a job to do.

We needed to establish Worldpay as a thought leader in the AI space to prepare for the launch of their Intelligent Payments suite.

Solution

Our research revealed that we needed to take a fresh approach in this crowded space to get Worldpay heard.

1) Demystifying AI – We would discuss AI in an accessible, honest way.

2) Inspiring with the potential of AI – We would explore the current options available and create excitement about the future.

This led us to create Worldpay’s AI creative platform: ‘AI now. AI next.’

Activation

We created an aspirational video to hero the AI content platform.

The fast-paced, lively video uses a voiceover to tell a story about data, taking the viewer on a journey through the potential of AI-enabled payments.

To support the narrative, a collage of footage clips visually expressed themes of energy and momentum, as well as showed individuals experiencing seamless payments.

We produced a white paper, exploring the themes raised in the video in detail and presenting the tangible benefits of AI-powered payments.

To engage the reader, we used richly coloured photography, icons and dynamic snappy headings.

With the technical terms defined and the opportunities explored, the reader can feel informed and empowered to take the next step with Worldpay.

Results

We launched the video and white paper at a private event, where the merchants who attended were very likely to be ready to explore how AI could bring payment innovations to their business.

Now, Worldpay are right where they wanted to be – a key contributor to the AI-enabled payments conversation.

“bbp is not just an agency, but rather a strategic partner that works hard to understand our business and our audiences, ultimately developing exciting communications that create action. They are a pleasure to work with.”

Sarah Gieringer
Head of Global eCommerce Marketing, Worldpay

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